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With shopper marketing growing in importance across all organizations, a better understanding of the shopper mindset is needed - how they feel and what they are thinking. How does a shopper's mindset shift as they shop in-store. What is the best way to market to your target shoppers. She is most recently the author of Domestic Affairs: Intimacy, Eroticism, and Violence Between Servants and Masters in Eighteenth Century Britain (Johns Hopkins University Press, 2009).
She is embarking with Anderson and OQuinn on a new anthology for Routledge that will focus on performances on significant nights at the London Theatres.